How did Andy Frisella build a huge social media following and motivate millions of listeners to download The MFCEO Project every month? How did he become a highly sought after speaker and consultant? He did it by creating killer content: Instagram captions that punch people in the mouth, Facebook posts that speak the truth and light people on fire, and podcast episodes that motivate and educate. In this episode he shares his guiding principles and practical tips for putting together the kind of material that draws a crowd and makes you money.