TES 039 - Getting More Leads, Customers, and Cash

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about the life's blood or the oxygen that keeps a business alive and that is cash flow. This is about how you get cash into your business.

Path to Cash Blueprint

It deals with three elements: Marketing, Sales and Path. There are three aspects of each of these: Purpose, Process and Payoff. The blueprint is all about how you can manage the upstream to generate traffic and create engagement effectively in order to make sure that you have buyer-ready prospects. You want to convert that into the sales process which builds ecstatic customers with whom you create a transformative relationship. Give them a strategic journey along the path and your cash isn't going to be a problem.

The Path to Cash Blueprint in detail:

Marketing

• Purpose: The idea behind marketing is literally to create traffic. It is about attracting and enrolling people in the process so that you can create a flow.
• Process: The process of marketing is to get engagement, not sales. It is to attract and engage the market so that they understand that we are serving their needs with a unique solution.
• Payoff: The result is that the traffic turns into prospects. They are qualified buyers who are ready to buy.

Sales

• Purpose: Sales is about converting. In today's world, we need to be distinct so that we stand out, command higher prices and maintain attention.
• Process: Building trust through guarantees and warranties so instead of just having satisfied customers we have ecstatic customers.
• Payoff: It is to transform the relationship with your customers in a meaningful way because you have created value for them and in the process you generate sales.

Path

• Purpose: Create a strategic relationship so that you can design a journey that is meaningful and it is capable of amplifying the relationship to a higher level.
• Process: It is to expand what you offer. Two primary ways to do this is by providing ancillary services, and by bundling to increase the perceived value in the marketplace.
• Payoff: When you do this effectively, the payoff is cash. It fuels your growth, expansion and accretion.

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies h