a16z Podcast Metrics and Mindsets for Retention & Engagement
47 snips
Feb 20, 2020 
Andrew Chen and Jeff Jordan, general partners at Andreessen Horowitz, dive into the complexities of user engagement and retention in evolving marketplaces. They discuss the significance of metrics like DAU-MAU and the L28, emphasizing how user behavior shifts over time. The conversation highlights the role of 'aha moments' and localized content in enhancing user experiences. Entrepreneurs are encouraged to balance upselling and new customer acquisition while using cohort analyses to drive sustained interest and business growth.
AI Snips
Chapters
Transcript
Episode notes
User Evolution and Engagement
- User engagement changes as platforms grow and saturate their core demographics.
- For example, early ride-sharing users were urban, but now they are more suburban or rural.
Shifting Focus to Engagement
- Initial success often focuses on user acquisition, but engagement becomes crucial as user bases mature.
- High engagement, like users spending 20 minutes daily on Pinterest, signals product stickiness.
Cohort Analysis for Engagement
- Analyze user engagement with cohort analyses, grouping users by signup time.
- Compare cohort activity week by week to identify usage patterns and trends.