a16z Podcast

Metrics and Mindsets for Retention & Engagement

Feb 20, 2020

Andrew Chen and Jeff Jordan, general partners at Andreessen Horowitz, dive into the complexities of user engagement and retention in evolving marketplaces. They discuss the significance of metrics like DAU-MAU and the L28, emphasizing how user behavior shifts over time. The conversation highlights the role of 'aha moments' and localized content in enhancing user experiences. Entrepreneurs are encouraged to balance upselling and new customer acquisition while using cohort analyses to drive sustained interest and business growth.

33:06

Creator website

Episode guests

Jeff Jordan

Andrew Chen

Highlights

AI Chapters

Episode notes

Identifying Hardcore Users in a Product

00:42

New layer = new behavior: Understanding user cohort retention

00:37

The Importance of Frequency and Retention in Product Design

00:43

Intro

3min

Understanding User Engagement and Retention

6min

Understanding User Engagement Through Aha Moments and Localized Content

2min

Unlocking User Engagement for Business Growth

6min

Understanding User Engagement Metrics: DAU-MAU and L28 Explained

2min

Understanding User Engagement and Retention

16min

It's "Marketplaces Week" for us at a16z, thanks to our consumer team releasing a new index of the next industry-defining marketplaces, the Marketplace 100.

But what happens as such marketplaces and other platforms evolve over time, as do their users? This episode is a rerun of a popular conversation from a couple years ago -- featuring general partners Andrew Chen and Jeff Jordan (in conversation with Sonal Chokshi) -- on what comes after user acquisition: retention.

It's all about engagement. So what are the key metrics? And if different kinds of users join a platform over time -- what does that mean for engagement, and where do cohort analyses come in?

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