Joe Demin and Rachel Connors // Founders of Yellow Leaf Hammocks

In episode 62 of the Disruptors for GOOD podcast, I speak with Joe Demin and Rachel Connor, Co-Founders of Yellow Leaf Hammocks on their social enterprise journey from selling hammocks out of a van to getting a $1 million investment on Shark Tank.

This is a fantastic conversation with two founders who bootstrapped their social enterprise for years, created design innovations, and created sustainable impact.

Years of hard work and dedication led to a $1 million investment from the founder of KIND Snacks, Daniel Lubetzky.

Founded by husband and wife Joe Demin and Rachel Connors, Yellow Leaf is a lifestyle brand focused on relaxation and driven by positive impact. Yellow Leaf makes products that empower people to practice daily relaxation and to live their best, most stress-free lives. The brand’s first product is a line of hammocks that are impeccably handwoven, shockingly soft, and technically engineered for extreme comfort. Best of all, Yellow Leaf is committed to creating high-wage jobs for women in rural Thailand who weave each hammock by hand. The team’s goal is to empower artisans to lift their families from poverty to the middle class.

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