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Remarkable Retail

The Remarkable House of Brands That Is LVMH with Anish Melwani, Chairman & CEO, North America

Oct 24, 2023
Anish Melwani, Chairman and CEO of LVMH, North America, discusses the differences between LVMH's North American business and the rest of the world, the role of heritage and creativity in making each brand remarkable, the evolution of the luxury market with a focus on digital, and the growing role of owned stores in the portfolio. The podcast also analyzes the US retail monthly sales report, talks about consumer spending patterns and Victoria's Secret's struggles, provides an overview of LVMH's brand portfolio, explores the North American market and potential for growth, and discusses the future prospects of Tiffany's.
48:34

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • LVMH recognizes the importance of engaging with younger consumers through digital channels to build desirability in the luxury market.
  • LVMH invests in larger flagship stores as cultural spaces to create immersive experiences and tells the stories of their brands, while still valuing the role of wholesale for customer intimacy and access to diverse audiences.

Deep dives

The Diverse Portfolio of LVMH

LVMH, Inc. is known for its diverse portfolio of luxury brands, including Louis Vuitton, Christian Dior, Celine, Fendi, Givenchy, and more. The company encompasses various industries, such as fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing.

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