Coffee With Cole: The Digital Writing Podcast

Differentiate yourself & the Internet will make you rich

31 snips
Jul 5, 2024
Explore how to differentiate yourself as a digital writer by niching down, solving unique problems, and landing more clients. Learn the one, one, one framework for setting premium prices online and hear real-life success stories in the digital age.
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ADVICE

The 111 Framework

  • Differentiate yourself by solving one specific problem for one specific person in one specific way.
  • This "one-one-one" framework helps you stand out from the competition.
ANECDOTE

Stained Glass Window Repair

  • Imagine needing a stained-glass window repair: you'd choose a specialist over a generalist.
  • This highlights the importance of niching down to attract specific clients.
ADVICE

Embrace the Niche

  • Niching down might seem limiting, but it's crucial for standing out.
  • By focusing on a specific niche, you become the go-to expert for that target audience.
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