S2E73: Mastering Passive Marketing in Real Estate: Staying Top of Mind with Clients | Rethink Real Estate Podcast

🏢 Staying Top of Mind in Real Estate: Chris Cochran Discusses Passive Marketing Strategies to Elevate Your Business 🏢 In this captivating episode of "Rethink Real Estate," our host, Ben Brady, delves into an illuminating conversation with Chris Cochran, the Marketing Director of Harcourts Auctions. With a decade of experience assisting real estate agents, brokers, and international firms, Chris brings unparalleled insights into successful marketing tactics. 🔑 Key Topics: The philosophy behind effective passive marketing: "It's not their job to remember who you are and what you do, it's your job to constantly remind them." Real-life strategies for agents to consistently stay top of mind with prospective clients. Navigating the changing landscape of marketing platforms and choosing the right fit. The common marketing pitfalls in real estate and how to sidestep them. 👉 For all real estate enthusiasts & professionals: This episode promises to equip you with actionable insights to refine your marketing strategies. Don't forget to hit like, subscribe, and leave your thoughts in the comments! 👈 🕐 Episode Timestamps: 00:00 - Episode Intro with Chris Cochran from Harcourts Auctions 04:00 - Losing Deals from Your Sphere 06:00 - Passive Real Estate Marketing Myths 10:20 - Where Should Realtors Start? 11:47 - Using Email Lists to Provide Value 13:30 - Utilizing Review Platforms in Real Estate 14:10 - Turning Friends into Business 18:59 - Auditing Your Real Estate Website 24:50 - Content Marketing to Build a Professional Presence 28:50 - Automated Marketing Solutions in Real Estate 32:53 - Repeat and Referral Marketing for Realtors 🎥 For more insights, explore all Rethink Real Estate episodes: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourts https://www.linkedin.com/in/ben-brady-0b223517 https://www.instagram.com/harcourtsauctions https://www.facebook.com/HarcourtsAuctions 🌐 Want insights into revolutionizing your real estate approach? Check out Harcourts Auctions: https://www.harcourtsauctions.com 🔖 TAGS: #realestate #rethinkrealestate #RealEstateMarketing #ChrisCochran #passivemarketing #harcourtsauctions #StayTopOfMind #MarketingTipsForAgents