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Sarah Shaker, Head of Brand Engagement at Maybelline joins us this week to discuss how Maybelline are supporting their community beyond cosmetics with mental health initiative Brave Together. Listen in to learn how big brands can create real impact, why influencers stole the show at New York fashion week and if TV commercials are still a valuable part of the media mix for brands. PLUS; is Gen X being neglected by the creator economy and the Taylor Swift NFL effect.

🐄 Our Creators Of the Week (COW):

Comedy creator DeWayne “Kountry Wayne” Colley debuted his first ever stand-up special ‘A Woman’s Prayer’ on Netflix which opened as the platforms no. 1 TV show in the US.
Mark Rober, the former NASA engineer turned Youtuber, who has amassed 26 million followers for his wild inventions. Rober recently partnered with Nerf to create the world's smallest Nerf gun.
Isabel Clancy gained followers for her early 00’s throwback content and now partners with Maybelline after featuring millennial favorite Dream Matte Mousse in her content
Hayden Cohen (@hayderz) an up-and-coming creator who pokes fun at influencers with their hilarious bits such as ‘how to pack your kids' lunch’

👏 Our Brands Of the Week (BOW)

Olaplex – launched a product called Oladupe – got a lot of press and engagement. A great example of social first product creation
Nerf – The first brand to hire a Chief TikTok Officer led the way with clever, long-term strategic partnerships
Rare Beauty - Donated 100% of their proceeds at Sephora to the Rare Impact fund for mental health for World Mental Health Day

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

https://creatoreconomylive.com/

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