The Local Marketing Lab Digital + local: The perfect recipe for business growth with Sergio Pérez
Jan 15, 2025
27:24
Want to know the perfect recipe for business growth in today’s digital age? In this episode of the Local Marketing Lab, we dive deep with the SVP of Marketing at Emmy Squared Pizza, Sergio Pérez, who brings over 20 years of experience working with major restaurant brands like Church’s Chicken, Johnny Rockets, and Bojangles. This episode reveals how combining digital innovation with local marketing creates the perfect recipe for business growth across multiple locations.
Here are some topics discussed in the episode:
- Digital transformation strategies for multi-location businesses
- Leveraging technology to scale local marketing efforts
- Effective university and local partnerships
- Balancing national brand identity with local relevance
- Designing location-specific digital content strategies
Resources
- Connect with Sergio Pérez on LinkedIn.
- Find an Emmy Squared location near you.
- Or, order an Emmy Squared pizza from Gold Belly to have it shipped to you!
Other shout-outs
- Bojangles for their local marketing efforts and local charity work.