VinePair Podcast Is Asia Tequila's Next Big Market?
Apr 7, 2025
The hosts dive into the untapped potential of tequila in Asian markets, sparked by the trendsetting influence of K-Pop stars. They explore how cultural ties can shape tequila's appeal alongside Southeast Asian cuisine. Personal anecdotes reveal their own tequila preferences and wine adventures. Additionally, the conversation touches on the intriguing connections between Western entertainment and Asian celebrity culture, while highlighting the challenges of introducing tequila to new consumers. A delightful blend of insights and humor makes this discussion captivating.
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