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Down to Business English

Unwrapping Kit Kat

Sep 28, 2023
Guest Skip Montreux, an international business expert, and Samantha Vega take listeners on a fascinating journey through the history and global success of Kit Kat chocolate bars. They discuss the origins of Kit Kat, its dual manufacturing by Hershey's and Nestl, the availability of different flavors in various regions, and the story behind its famous slogan. A must-listen for business English learners interested in international business strategies and language.
25:23

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The history of Kit Kat showcases the importance of international business strategies and language in building a global brand.
  • Kit Kat's regional manufacturing and distribution strategies, such as the agreement with Hershey's in the US, play a crucial role in its success and avoid market competition.

Deep dives

KitKat's Origins and Name

The origin of KitKat's name can be traced back to a 17th-century London-based pie maker named Christopher Catling, whose pies were loved by an elite social club known as the KitKat Club. In 1911, the British confectionery company Roundtrees trademarked the name KitKat and later used it for a box of assorted chocolates. In the 1930s, Roundtrees developed a chocolate-dipped wafer snack known as Roundtrees Chocolate Crisp, which was later renamed KitKat chocolate crisps.

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