Gina Keller co-founded Distill Social, an independent media nonprofit based in Michigan. With a focus on effectively messaging to millennial, Gen Z, and disengaged voters through social media, Distill Social serves as a vehicle for driving meaningful change in the digital age.

One of the tools in their messaging arsenal: TikTok . They launched their account just 18 months ago. But in that time, they've wracked up almost 90k followers, millions of likes and tens of millions of views.

Throughout our conversation, we talked about

• Best practices to grow your audiences
• What sets TikTok apart from other social media channels
• The benefits of going local
• The dos and do not for running ads on the platform (while political campaigns cannot run ads, advocacy orgs can!)
• Tips and tricks for finding trending content and so much more

And wait until you hear her story about mobilizing events via TikTok. The numbers are literally mindblowing!

Tune in today and get ready to step up your TikTok game!

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