Quick monologue about co-op. Want to get a decent podcast conversation lined up with someone at/from a dealership about your role being in charge of co-op ... good/bad etc. Co-op should be a tool you utilize to minimize your out of pocket spend on advertising to get your dealership more exposure. Are you doing it? Are you using all of it?? Let's chat soon on a longer version of this episode. dealershipfixit@gmail.com