Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust.

He explains:

The iPhone clue: using public shipping data to predict launches—and create pull from zero
Retention is destiny: the equilibrium math that caps growth (and how to bend it)
Full‑stack or bust: customers buy outcomes, not point tools
108 steps to scale: structure the workflow, then automate or offload 90%+
Freight whiplash playbook: win share at $600 rates, keep trust at $20,000
The YC clarity rule: say it simply, make upside legible, accelerate yes
Crisis ops at speed: repurposed jets and 500M masks during a global shutdown
The confidence gap: why stepping away was rational—and what evidence made the comeback inevitable
Choosing bottlenecks: sequence capability buildouts so quality scales with volume
Automate vs. outsource vs. in‑house: a decision rule for cost, quality, and speed

About Ryan:Ryan Petersen is the founder and CEO of Flexport, orchestrating global logistics across 147+ countries.

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Approximate Timestamps:

(0:00) Start

(2:49) Early Life

(4:58) First “Start Up”

(5:38) Living Abroad in China

(10:19) Y Combinator

(11:13) Steve Jobs & the iPhone 3G Launch

(13:41) Lessons from Import Genius

(22:33) Lessons from Paul Graham

(25:31) Flexport Early Days

(36:08) COVID-Era Flexport

(44:09) Hiring Flexport’s First COO

(47:02) Stepping Down as CEO of Flexport

(51:07) Cutting Cost & Improving Quality

(53:57) Lessons from Other CEOs

(57:05) How to Hire the Best Employees

(59:31) Paul Graham’s Closed-Door Talk

(1:03:21) The Value of a 6-Page Monthly Business Review

(1:06:57) Why Do Tariffs Matter?

(1:09:52) Tricks for Dealing with Tariffs

(1:15:43) Other Creative Strategies for Tariffs

(1:21:30) Dealing with Operational Bottlenecks

(1:27:41) Lessons from Charlie Munger

(1:30:12) Lessons from Peter Kaufman

(1:37:50) What Is Success for You?

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Ryan Peterson @typefast

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TMB30: Leeds United 1-0 Norwich City · 2nd May 1992