At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing.

in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.

Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.

Casey Hill, Sr. Growth Manager at ActiveCampaign returns to the show to share the many secrets to successful email marketing.

In this episode of Markigy: The Science of Marketing Strategy, Casey and Leanne discuss:

The evolution of email marketing
The importance of optimizing your owned channels
Crafting the perfect subject line
The value of curation
The key to successful email marketing partnerships

The actionable takeaways mentioned in this episode are:

Make your subject lines more specific and maximize your ROI
Don’t confuse your reader with too many CTAs
Email marketing partnerships aren’t one-and-done; they are long-term plays predicated on building trust

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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