TechCrunch Startup News Retail startup Another raises a $2.5M seed to help sell excess inventory
Jan 21, 2026
A retail startup just secured $2.5 million to tackle excess inventory issues. Another aims to modernize secondary-market sales by centralizing data for faster turnover. With real-time insights, they plan to improve margins and sustainability while preventing early liquidation to bulk resellers. The approach not only benefits brands by enhancing profitability but also offers consumers better prices. Tune in to explore the impact of this innovative strategy on the retail landscape!
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Founder's Retail Origin Story
- Karina Marshall spent 11 years in retail digital marketing and saw outdated tools for selling excess inventory.
- She launched Another in 2024 to bring tech-driven coordination and data to off-channel inventory flows.
Real-Time Data Is Crucial For Off-Channel Sales
- Secondary markets for excess products have tight timelines and volatile pricing that demand real-time coordination.
- Connecting to existing systems like returns platforms unlocks centralized data and faster decision-making.
Seed Raise And Investor Origin
- Another announced a $2.5 million seed round led by Anthemis FIL and Westbound.
- Marshall met lead investors at an industry event and will use funds to speed product development and hiring.