Being polarising in your pricing and your offering is way more impactful than trying to appeal to the masses. But it means being clear about who you want to work with and focusing tightly on them.

This not only helps attract the right customers who’ll find value in your offerings, but it saves your time and theirs, by allowing those who aren’t a good fit to self-select themselves out of the process early on.

In this episode, Carlos and Ben explore how having a clear, distinct stance can help find the right clients, along with how pricing sends a signal that attracts those we want to work with, and repels those that aren’t right for us.

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The purpose of being polarising