In this new interview with libertarian power couple Matt and Terry Kibbe, founders of Free the People, hosted by IEA's Communications Manager, Reem Ibrahim, they explore how storytelling and personal narratives can effectively communicate ideas of liberty and economic freedom. From Terry's experience in the defence industry to Matt's discovery of libertarianism through Rush albums and Austrian economics, their journey showcases innovative approaches to reaching new audiences.

The discussion delves into their successful strategy of making complex economic concepts accessible through relatable content and storytelling. Their work at Free the People demonstrates how video content and documentaries can bridge political divides, featuring stories from Cuban artists to family-owned businesses affected by COVID-19 policies.

Host Reem Ibrahim and the Kibbes examine concerning trends, including that 53% of young adults (18-34) in the UK view socialism favourably. However, they remain optimistic about the future of liberty-focused ideas, particularly through their "gateway drug" approach of introducing these concepts through engaging, personal stories that resonate across political spectrums.

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Converting Socialists Through Stories: The Free the People Method