Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions | Behavioral Economics in Marketing Podcast | Season 10 - In Review

Why do even smart leaders make short-sighted decisions that undermine long-term growth?

In this episode of the Behavioral Economics in Marketing podcast, we explore hyperbolic discounting — a behavioral economics principle that explains why we’re wired to favor immediate rewards, even at the expense of future success. From cutting training budgets to chasing short-term KPIs, this mental bias shows up in leadership more often than we realize.

Discover practical, psychology-backed strategies to refocus your decision-making toward sustainable growth, employee development, and long-term success. You’ll learn how to align leadership goals with purpose, apply commitment devices, and resist the quick wins that often derail your bigger vision.

Whether you’re a team leader, executive, or entrepreneur, this episode will give you actionable insights to lead with intention — and stay one step ahead of short-term bias.

Keywords: hyperbolic discounting, short-term thinking, behavioral economics leadership, long-term decision-making, organizational growth, leadership psychology, time inconsistency bias, executive decision-making

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Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.