How to make learning as addictive as social media | Luis von Ahn
Oct 26, 2023
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Luis von Ahn, co-founder of Duolingo, explains how the language-learning platform uses the addictive techniques of social media to make learning exciting. He discusses equal access to education, the importance of teaching foreign languages, and the gamification of learning to keep users engaged.
Duolingo aims to provide equal access to education by leveraging smartphones and targeting language learning, empowering individuals and increasing their income potential.
Duolingo utilizes psychological techniques inspired by addictive apps to engage users with education, incorporating streaks and notifications to create an engaging experience and ensure consistent user engagement.
Deep dives
Improving Access to Education
The speaker, Luis Van Aan, discusses how his educational app, Duolingo, aims to provide equal access to education for everyone. Recognizing the inequality in education, Van Aan focuses on teaching foreign languages as a starting point. By targeting the huge audience interested in learning languages, especially English, Duolingo aims to empower individuals and increase their income potential. To make education accessible, the app is designed for smartphones, leveraging their widespread usage. Additionally, the speaker highlights the freemium model of Duolingo, where users can access the platform for free while having the option to pay to remove ads, resulting in a small form of wealth distribution.
Engaging Users through Psychological Techniques
Van Aan explains that delivering education through smartphones faces the challenge of competing with addictive apps like TikTok and Instagram. To address this, Duolingo utilizes psychological techniques to engage users with education. For instance, the app incorporates streaks, motivating learners to maintain a consistent learning routine. Notifications are also strategically employed, reminding users to continue their language learning journey. These techniques, inspired by successful apps, help create an engaging experience and ensure users consistently return to Duolingo. Though not as captivating as entertainment-focused apps, the intrinsic value and meaning derived from education compensate for the slight difference in engagement.
Expanding the Model to Other Subjects
Van Aan expresses the hope that Duolingo's success can be replicated in other subjects as well. He emphasizes that subjects requiring repetition, such as math, can be gamified and made enjoyable. By leveraging the power of mobile phones and gamification, millions of people could potentially learn subjects like math or physics. Van Aan acknowledges that subjects requiring explanations may require additional resources like high-quality videos. However, for subjects involving repetition, the same strategies used in Duolingo could revolutionize education and facilitate widespread learning opportunities.
When technologist Luis von Ahn was building the popular language-learning platform Duolingo, he faced a big problem: Could an app designed to teach you something ever compete with addictive platforms like Instagram and TikTok? He explains how Duolingo harnesses the psychological techniques of social media and mobile games to get you excited to learn — all while spreading access to education across the world.