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TED Talks Daily

How to make learning as addictive as social media | Luis von Ahn

Oct 26, 2023
Luis von Ahn, co-founder of Duolingo, explains how the language-learning platform uses the addictive techniques of social media to make learning exciting. He discusses equal access to education, the importance of teaching foreign languages, and the gamification of learning to keep users engaged.
12:35

Episode guests

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Quick takeaways

  • Duolingo aims to provide equal access to education by leveraging smartphones and targeting language learning, empowering individuals and increasing their income potential.
  • Duolingo utilizes psychological techniques inspired by addictive apps to engage users with education, incorporating streaks and notifications to create an engaging experience and ensure consistent user engagement.

Deep dives

Improving Access to Education

The speaker, Luis Van Aan, discusses how his educational app, Duolingo, aims to provide equal access to education for everyone. Recognizing the inequality in education, Van Aan focuses on teaching foreign languages as a starting point. By targeting the huge audience interested in learning languages, especially English, Duolingo aims to empower individuals and increase their income potential. To make education accessible, the app is designed for smartphones, leveraging their widespread usage. Additionally, the speaker highlights the freemium model of Duolingo, where users can access the platform for free while having the option to pay to remove ads, resulting in a small form of wealth distribution.

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