Expresso is a prominent Portuguese publisher known for its influential newspaper and digital platforms. Established in 1973, Expresso has emerged as one of the leading media outlets in Portugal, delivering news, analysis, and opinion on various topics to a wide readership. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by David Dinis, Associate Director at Expresso and Ana Rocha de Paiva, Manager, News Ecosystem and Innovation Programs at Google to discuss Expresso's audience diversity strategy.
Expresso participated in the Google News Initiative and FT Strategies Audience Diversity Academy, an ambitious five-month programme aimed at helping publishers attract new audiences while building an internal culture that prioritises diversity.
The FT newsroom is not involved in its production.
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