In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.

Time Stamped Show Notes:

00:23 – What is a marketing funnel?
00:25 – Google a “marketing funnel” and see Neil’s site at the top
01:00 – Funneling down from 100 to one or two people
01:44 – A marketing funnel is a great way to get people to convert
- 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you
- 02:50 – Getting to know your visitors over time
- 03:10 – Collect emails and educate people to build trust
- 03:28 – They will be much more likely to say ‘yes’ a month or so later
02:55 – The top of the funnel
04:12 – The middle of the funnel
04:33 – The bottom of the funnel, closing them on an offer
04:49 – The importance of collecting emails
05:02 – Drip is an easy email automation tool
- 05:20 – Acquired by Leadpages
05:28 – Infusionsoft has more advanced features
05:40 – An example of how the tool is used
- 06:20 – Tracking what type of emails people open
- 06:50 – Getting people involved in a free trial
- 07:25 – Taking them through multiple funnels
- 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels
09:00 – You don’t have to start out with an advanced method
09:25 – Simple processes when you’re starting out
10:00 – Use software later on to stay organized
11:20 – Keep it simple and make it more complex as it is successful
10:54 – We’ll see you in the next episode!

3 Key Points:

A marketing funnel is a strategy to get people to convert.
The funnel is divided into three processes, at the top, middle, and bottom of the funnel.
Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.

Resources Mentioned:

Drip, Leadpages, and Infusionsoft: Automated marketing tools

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Cal Thomas (Encore)