Sam Miller Science S 373: Becoming Relevant: Marketing & Coaching Subject Matter Expert Keynote: Austin, Texas 2022
I recently gave a keynote presentation in Austin, Texas and I wanted to share it on my podcast platform because I think this is a big key all coaches should be striving for. Being a subject matter expert in your field will command you more than anything else in my opinion and becoming a subject matter expert starts with being relevant to your ideal client. I'll explain why relevancy is important, the exchange of currencies, and give you some examples from a few of my coaching friends in the industry as well. Topics include:
- The Importance of Relevancy
- My Story (Briefly)
- Beyond Monetary Currency
- Shoutout to Kyle and Perceived Value
- Currency Exchanges
- Knowledge is a Pulled Resource
- Cody McBroom Example
- Joelle Samatha Example
- Brad Jensen Example
- Metabolism School IG
- FNMS Program
- Bonus Q&A
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My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization
Learn More www.sammillerscience.com/FNMS2022
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No-Cost Coaching Resources for Our Listeners
The Check-In Checklist: www.Sammillerscience.com/checklist
The Metabolism School Mini Series: www.sammillerscience.com/metabolism
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Stay Connected
Facebook: The Nutrition Coaching Collaborative Community
https://www.facebook.com/groups/nutritioncoachingcollaborative
TikTok: @sammillerscience - https://vm.tiktok.com/ZTdPVQtMH/
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