How law firms are using videos to generate and nurture leads

You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team.

Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michelle Calcote King discuss how to get started, including equipment, where to find regular content ideas, how to set up a shooting location, and the best distribution channels. They cover how law firms can use videos to create touch points with prospects and explain the different strategies behind lead nurturing and lead generation videos.

Here’s a glimpse of what you’ll learn

• Who Philip Fairley is

• About The Rainmaker Institute and Rainalytics®

• The types of videos that work (and don’t work) for law firms

• Different methods to shoot, use and distribute short-form and long-form videos

• Essential video equipment to get you started

• How to find content ideas

• Best practices for scripting, recording and distributing videos

About our featured guest

Philip Fairley is president and owner of The Rainmaker Institute, the nation’s largest law firm marketing company that focuses exclusively on client generation, lead conversion and data analytics. During his time at Rainmaker, he co-developed Turbine®, the only software platform that automates the intake process, and Rainalytics®, the only tool that automatically measures all law firm data.

Philip holds degrees from Northwestern University, Wheaton College and Keller Graduate School, is an NCAA Division I National Debate Champion, and is a recognized expert on intake, lead conversion and innovative video marketing. His and Rainmaker’s expertise have been noted and quoted in the ABA Journal, Entrepreneur, Fortune Small Business, Harvard Management Update, Business Advisor, Chicago Tribune, Crain’s Chicago Business, and Attorney at Law.

Prior to owning Rainmaker, he was the founder and CEO of two successful companies that specialized in legal tech, cybersecurity and communications. He is married with three children and enjoys the Arizona lifestyle, mountain biking and coaching youth sports.

Rainmaker has helped more than 23,000 attorneys and law firms grow their businesses by learning and implementing its proven marketing and intake strategies.

Resources mentioned in this episode

• Check out The Rainmaker Institute

• Follow The Rainmaker Institute on YouTube, Facebook, LinkedIn, TikTok and Instagram

• Connect with Philip Fairley on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

• Download The Rainmaker’s YouTube Optimization Guide

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.