3 Strategic Collaborators Every Small But Mighty Agency Needs

You probably don’t need more leads.

That might sound counterintuitive,  especially when every sales post says the opposite.

But what looks like a lead problem is usually something else:
 → A relationship problem
 → A misaligned positioning problem
 → A missing structure for managing trust

You’ve got people in your orbit—clients, collaborators, past leads, curious followers.
But if you’re not engaging those relationships intentionally?
Your growth stays inconsistent. Your pipeline stays unpredictable.

We’ve all heard it: “Your network is your net worth.”
But here’s what that really means for Small But Mighty agencies:

Your network isn’t just a list of contacts. It’s your relationship management system.
And managing that network isn’t marketing—it’s sales.
Sales built on trust.

To make that work, you need clarity:
 ✔ Who are the people that actually grow your business?
 ✔ What role do they play in your network?
 ✔ How are you staying connected to them consistently?

That’s what we’re unpacking in this episode.

Inside, you’ll learn:

• Why “more leads” isn’t always the answer (and what is)
• The 3 relationship roles every agency needs to grow: Referrers, Collaborators, Amplifiers
• How to shift from chasing connections to curating a high-trust network
• Why relationship management is your most underutilized sales strategy

Because when you stop networking randomly and start building relationships on purpose?
That’s when growth starts to feel lighter and less of a hamster wheel. 

Resources & Links:

• Join the next Agency Together Strategic Partnership Mixer
• Connect with Audrey on LinkedIn → linkedin.com/in/kwanaudrey

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep131

Podcast Edits by Lindsay Curtis