Royal Caribbean's Surging Demand

Royal Caribbean Cruises is experiencing significant growth, with shares hitting record highs, up nearly 14%, following a strong profit forecast that exceeded expectations. The company is benefiting from increasing cruise demand, particularly from millennials and multi-generational families who prioritize quality experiences. This unexpected strength in booking illustrates a broader trend where consumers are willing to spend more not just on tickets, but also on luxury onboard and excursion activities. The cruise line is effectively leveraging changing consumer behavior towards valuing experiences over material goods, indicating a positive trajectory for the industry.