S12E2: Supercharging Sales Teams Using AI with Alexa Grabell, Co-Founder of Pocus

In this episode, we're joined by Alexa Grabell, Co-Founder and CEO of Pocus, a company revolutionizing how sales teams work by creating AI agents that supercharge sales representatives. Pocus has developed a suite of tools that combine internal and external data to help sales teams identify opportunities, prepare for calls, and close deals more effectively, generating over half a billion dollars in pipeline for their customers in a single quarter.

During our conversation, Alexa shares her journey from consulting at KPMG to Stanford Business School and eventually founding Pocus with her co-founder, Isaac, through the Lean Launchpad program. She offers valuable insights on building a sales team, navigating design partnerships, fundraising strategies for B2B startups, and the evolving landscape of AI-powered sales tools. Alexa also candidly discusses the challenges of being a female founder, the importance of finding community among peer founders, and how her mother's entrepreneurial spirit influenced her own path. Whether you're building a sales team, raising capital, or are interested in how AI is transforming business workflows, this episode delivers practical wisdom from someone who's successfully navigated these waters.

(00:00) Introduction
(03:52) Where did Alexa grow up and how did that shape her view of the world?
(05:12) Did Alexa always think she was going to become a founder?
(06:26) How were Alexa's experiences at Vanderbilt and KPMG?
(08:07) Why did Alexa choose to go to business school after college?
(09:07) How did Alexa's time at GSB encourage her to try becoming a founder?
(12:41) What was the moment that made Alexa want to start Pocus?
(14:06) How did Alexa navigate conversations with peers to find the right fit for a business partner?
(15:56) What is the core product of Pocus?
(17:27) How did Pocus successfully sell its product in the beginning?
(18:45) What advice does Alexa have for founders in the design partnership phase?
(21:16) How is Pocus helping move data from "Point A" to "Point B"?
(22:34) Who was the first person to say "yes" to investing in Pocus?
(23:18) What's a fundraising hot-take that Alexa has?
(24:08) What advice does Alexa have for B2B founders raising their A?
(25:41) How is Poucs thinking about and utilizing AI?
(27:41) What can go wrong when building a marketing team?
(28:59) What advice does Alexa have for PLG or B2B founders who might not feel comfortable in sales?
(30:15) How should founders be thinking about the AI sales tool space and the modern tech stack?
(31:56) How has the necessary startup capital changed over time?
(33:06) What was a moment in founding Pocus when things didn't go as planned?
(35:59) How has the experience of being a woman founder changed over time?
(40:22) What's coming up for Pocus and for Alexa?
(41:13) Who is a woman that has a profound impact on Alexa and her career?

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