The Playbook Podcast Weight, weight, don’t tell me
Sep 19, 2025
Myah Ward, a White House reporter for Politico, delves into the intriguing dynamics of a new voting group: women who wear weighted vests. They discuss how this niche demographic could influence the 2026 midterms and analyze key factors that make suburban women a target for both parties. The conversation also touches on highlights from Kamala Harris's memoir, revealing insights into her vice-presidential choices and political future. Lastly, they tackle the repercussions of Jimmy Kimmel's suspension and its implications for free speech in today’s political landscape.
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Weighted Vest Women As A Swing Cohort
- A new niche swing cohort is emerging: women who wear weighted vests are politically engaged and could sway 2026 outcomes.
- The poll found them tied 47%-47% on the generic ballot and more tuned to social media and doctors for information.
Demographically Persuadable Suburban Group
- Weighted-vest wearers skew slightly conservative but remain persuadable and are considering Democrats for 2026.
- They get news from social media, trust doctors, and live largely in urban/suburban areas.
Vaccine Confidence Splits By Party And Age
- The poll confirms 'MAHA moms' concerns: vaccine confidence differs sharply by party and generation among women.
- Only 24% of Republican women strongly agree vaccines are generally safe versus 49% of Democratic women, and 31% of Gen Z women disagree overall.
