Walking Your Talk | Culture Change & Leadership
Cultural Contribution Series: Behaviours that build a Greater-Good culture
May 29, 2024
Exploring the evolution of 'greater good' culture in organizations, focusing on values-led behaviors. Embracing community-mindedness and long-term thinking for organizational success. Prioritizing values, purpose, and sustainability to promote a greater-good culture.
12:05
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Quick takeaways
- Greater-Good cultures prioritize purpose, values, and social responsibility in response to changing public expectations.
- Adopting anchor behaviors like being values driven, purpose driven, and embracing long-term thinking can shape a culture aligned with greater good principles.
Deep dives
Importance of Greater Good Archetype in Organizational Culture
The podcast emphasizes the growing significance of the greater good archetype in organizational culture over the years. This archetype focuses on being less self-interested and more community-minded, aligning with the changing expectations of the general public towards corporations. The shift towards greater good values has led to benefits in reputation, enhancing corporate citizenship, and positively influencing share prices. Anchor behaviors for contributing to the greater good include being values led, purpose led, thinking long-term, practicing sustainability, and having a community orientation.
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