Importance of Greater Good Archetype in Organizational Culture

The podcast emphasizes the growing significance of the greater good archetype in organizational culture over the years. This archetype focuses on being less self-interested and more community-minded, aligning with the changing expectations of the general public towards corporations. The shift towards greater good values has led to benefits in reputation, enhancing corporate citizenship, and positively influencing share prices. Anchor behaviors for contributing to the greater good include being values led, purpose led, thinking long-term, practicing sustainability, and having a community orientation.