With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.

But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it significant? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Laura Patterson.

About Laura Patterson

Laura is the President of VisionEdge Marketing.
She is the author of four books.

Work of VisionEdge Marketing

We collaborate with firms to accelerate profitable customer-centric growth by mobilizing leading-edge analytics, leveraging proven frameworks and processes, and integrating lessons from best practices.
Our customers tap this expertise to foster faster more confident decisions, organizational alignment, operational excellence, and build critical skills.
As a trusted partner with scores of firms since 1999, we work side-by-side in creating and driving strategies that produce results.

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