RHS 184 - CJ Hutsenpiller on How to Be Awesome at Insurance

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In this episode of The Ryan Hanley Show, Ryan Hanley interviews CJ Hutsenpiller.

CJ Hutsenpiller is a true insurance entrepreneur, running his family agency while also being co-owner of The Collective Agency Council and owner of Tacobot, a chatbot agency that specializes in lead generation and client experience chatbots for the insurance industry.

I loved this conversation with CJ and I know you will too...

Episode Highlights:

• CJ shares about a successful marketing strategy for their insurance agency, which involves displaying historical images of their town on the website. (8:28)
• CJ discusses the use of virtual employees and bots, such as chatbots and robotic process automation bots, to enhance their agency's efficiency. (16:57)
• CJ explains their straightforward hiring process, consisting of an interview followed by a group interview with the entire team. (22:45)
• CJ mentions that traditional agents struggle with paying their employees competitively and tend to treat them as mere numbers. (34:53)
• CJ shares his experience using Chat GPT to generate content for their insurance business, including an Edgar Allen Poe-inspired insurance poem. (48:44)
• CJ discusses the potential of AI-generated video content for automation purposes. (1:03:37)
• CJ explains the importance of appealing to various types of buyers in order for agencies to grow larger. (1:07:19)

Key Quote:

• “One thing that we really focus in on is like, how can we make our processes and servicing personal lines more efficient. So our little motto for the agency is, ‘Where the convenience of online shopping meets the security of having a local insurance agent.’” - CJ Hutsenpiller

Resources Mentioned:

• CJ Hutsenpiller
• Hutsenpiller Insurance
• The Collective Agency Council 
• Tacobot
• Reach out to Ryan Hanley
• Rogue Risk
• Finding Peak

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