Good Content with Shannon McKinstrie A Crash Course in Social Media Marketing
Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connection, community, and belonging matter more than ever. I’ll share why selling shouldn’t be your primary focus on social platforms and how to shift your mindset to prioritize genuine human connection, because showing up as yourself is the fastest way to grow.
In this episode we’ll be covering:
- How social media marketing is about building connection and belonging, not just making sales.
- Traditional marketing vs Social Media marketing, moving beyond features and benefits into storytelling and connection.
- Social media users want to feel something, seeking entertainment or connection, not just sales pitches.
- Creating content that reflects your core values and personal stories while building trust and authority with followers.
- Mixing humor, tips, and authenticity creates a sense of community and makes your audience feel seen.
- Leading with connection in your content, driving better results on your favorite social platforms.
Featured content in this episode:
- Readyjetroam: Eight apps we never travel without
- _wildgreens: Life with plants
- Elevateetiquette: I may know the difference between
Recommended episodes:
- Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
- Episode 040: Build More Connections with Everyday Moments
- Episode 054: Is There Enough “You” In Your Content?
- Episode 056: The Reel That Had Me Clicking Buy Immediately
- Episode 067: The Importance of Belonging on Social Media
- Episode 073: Staying Top of Mind with Instagram Stories
- Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
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