276. Using Intellectual Capital to Skyrocket Agency Growth, with Wendy Covey

In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes guest Wendy Covey. Wendy is the Co-Founder and CEO of TREW Marketing, and has mastered the craft of using books and research reports to amplify her agency’s authority.  

 

Wendy emphasizes the importance of thought leadership and how her agency turned intellectual property into an authoritative advantage, helping them secure more speaking engagements and streamline the sales process.

 

If you’re ready to unlock the power of expertise to fuel your agency’s growth and generate quality leads, this episode is for you.

 

What you will learn in this episode: 

 

• How creating and sharing intellectual property can establish your agency as a sector leader.

• The benefits and long-term impacts of authoring a book that targets your niche market.

• Strategies for converting content assets into revenue-generating products.

• The benefits of using data and research to back marketing recommendations.

• How to diversify your income streams through non-consulting sources.

 

Bio

 

Wendy Covey is the CEO and Co-Founder of TREW Marketing, working with companies targeting highly technical buyers. She is the author and podcast host of Content Marketing, Engineered, named one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America...and she holds a Texas fishing record.

 

Resources:

 

• Website: https://www.trewmarketing.com/

• LinkedIn Personal: https://www.linkedin.com/in/wendycovey/

• LinkedIn Business: https://www.linkedin.com/company/trew-marketing/

• YouTube: https://www.youtube.com/channel/UCBqVji94sPTQ5d4NBts1oUw

• State of Marketing to Engineers Research Report: https://www.trewmarketing.com/state-of-marketing-to-engineers-research-report

• Podcast: Content Marketing, Engineered: https://www.trewmarketing.com/podcast

• Event: Industrial Marketing Summit: https://industrialmarketingsummit.com/