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How to Convert Premium Buyers from your Content While Posting LESS w/ Julie Solomon

8 snips
Feb 19, 2025
Join Julie Solomon, a former publicist turned online educator and coach, as she shares her journey to scaling her business to $1M in just 90 days. She discusses why reinventing your social media strategy can hinder growth and the real difference between messaging and content. Discover her Momentum Messaging Framework and why posting less can actually boost engagement and sales. Julie also tackles the organic versus paid ads debate, emphasizing the importance of effective messaging to connect with smarter buyers.
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ANECDOTE

Career Transition

  • Julie Solomon transitioned from being a publicist to an online educator and coach.
  • This change was driven by market demand for her expertise in messaging and branding.
INSIGHT

Evolving Coaching Landscape

  • The online coaching landscape has evolved significantly, requiring greater specialization and excellence.
  • Content creators and coaches must adapt to this changing landscape to thrive.
ADVICE

Mastery Markers

  • Focus on mastery markers, the key areas of expertise you want to be known for.
  • This targeted approach helps build stronger associations and attract ideal clients.
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