Jean Galea: MarTech - How to harness its power and avoid the pitfalls

🎙 Podcast with Micahel Pedersen and Jean Galea, Head of Marketing Platforms at Betsson 🚨 Dive into another riveting episode of the iGaming NEXT podcast! 🎧 Jean has been heading up Betsson's global MarTech stack for the past 6 years and has a wealth of experience. In his calm and well-articulated way, he managed to explain the massive opportunities of a well-constructed MarTech strategy and how it can improve both the customer's journey and also help link together internal teams and processes. 🔥 ⏰Timestamps: 00:00 - Introduction 03:25 - MarTech and Its Role 11:35 - Harmonizing Acquisition and Retention teams 16:40 - Exploring Omni-Channel Strategies 18:54 - The Most Daunting Challenges in MarTech 25:35 - Envisioning a Cookie-less Future 37:00 - The Role of AI in Shaping MarTech's Future 52:23 - Breaking Down MarTech's Influence on iGaming 54:11 - Jean's Top 3 Predictions for MarTech 💼ABOUT Jean Galea: Over 10+ years of experience in marketing and 6 years in gaming, Jean has a strong understanding of the various marketing channels, as well as how these tie in together to create effective acquisition strategies. In recent years, he has transitioned into marketing platforms and technology, leading a team at Betsson Group which designs, builds, maintains, researches and onboards marketing platforms and processes that optimize and scale acquisition efforts. In his role, Jean focuses on bridging the gap between Marketing teams, Product Development, Data, Analytics and Commercial teams. He connects the dots together, building highly-focused cross-functional teams that bring the necessary expertise together to build solutions that require multiple departments and wider-company cooperation. With a strong grasp of people skills, technology, marketing, and business strategy, he is constantly examining the multiple facets of the business, looking for strategic gaps and opportunities and thinking up practical solutions to address them. With his rapid experimentation style, Jean typically sows multiple seeds to see what sprouts, separating through practice what works from what doesn’t, in a continuous effort to unlock commercial value. He is also very attentive to the people and processes side of marketing technology and is a strong believer that the tools are only as useful as the people behind them and the ways in which they are applied. 🔔 Don't forget to hit the like button, drop a comment, and subscribe to the iGaming NEXT channel for unparalleled insights and in-depth interviews with the industry's leaders! _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Play – Industry-leading content provider.