S3 E7 | Rethinking Identity & Reputation w/Evin McMullen

Evin McMullen is the CEO of Disco, a toolkit that allows users to own and control their data and digital identity. She’s also an active member of DAO Jones, Boys Club, and one of the OG members of $INK DAO.

If you’re interested in digital identity, verifiable credentials, or decentralized identifiers, this episode is for you and Evin has got you covered. We start by defining digital identity to lay the groundwork for listeners who may be new to the space and we cover Kim Cameron’s 7 Laws of Identity and how blockchain companies can improve user experience by implementing them more consciously. 

Now that we have some context, we hit the ground running and Evin dives deep into off-chain vs. on-chain data storage, off-chain vs. on-chain reputation, Decentralized Identifiers (DIDs), Verifiable Credentials (VCs), and how these technologies can help bring some humanity and understanding to the highly technical world of web3. 

We discuss identity more broadly and Evin shares her analogy between identity and a disco ball. We touch on topics like social capital, reputation, tattoos, identity in DAOs, and discoverability in web3. Evin shares how disco helps users control and own their digital identity with their personalized disco data backpack, and the ways in which disco is exploring monetization. 

🔗 FOLLOW US

Rehash: https://twitter.com/rehashweb3

Diana: https://twitter.com/ddwchen

Evin: https://twitter.com/provenauthority

Disco: https://twitter.com/discoxyz

⌛ TIMESTAMPS

0:00 Intro

5:04 Evin’s background

6:43 Defining digital identity

7:02 Kim Cameron’s 7 Laws of Identity

9:24 How blockchain companies can improve utilizing the 7 Laws of Identity

12:24 Off-chain data storage

14:41 Decentralized Identifiers (DIDs) 

16:03 Verifiable credentials (VCs)

19:40 On-chain vs. off-chain reputation

25:18 The Disco Ball identity analogy 

28:56 Evin’s ERC-721 tattoo

31:33 DAOs and identity

35:35 Disco and VCs

38:01 Social capital and reputation

40:08 Launching Disco

44:16 How Disco makes money

47:54 Discoverability in web3

50:38 Rebranding seed phrases

51:33 I’m not a bot

52:50 Britney Spears 

53:33 The Metaverse

54:13 Follow Evin!

54:36 Shoutouts!

🤝 SPONSORS

Lens Protocol: https://lens.xyz

Avenue: https://avenue.place

Govrn: https://govrn.app

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.