Historical insight into the political thinking of an era while offering timeless social commentary. Le Bon challenges the reader to contemplate how individual ideas change-often to a destructive end-when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

The memorable events of history are the visible effects of the invisible changes of human thought. The reason these great events are so rare is that there is nothing so stable in a race as the inherited groundwork of its thoughts. When the structure of a civilisation is rotten, it is always the masses that bring about its downfall.

"The Crowd A study of the Popular Mind" by Gustave Le Bon - Book Review

Book of the Week - BOTW - Season 3 Book 44

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