Starter Story I Make $15K/Month With 2 AI Apps | Starter Story
Jul 6, 2025
Fernando Pessagno, a product designer from Argentina now based in Sweden, shares his journey of creating two successful AI apps that generate over $15,000 monthly. He discusses the mindset shifts that helped him overcome self-doubt in coding and transition from agency work to solopreneurship. Key insights include validating business ideas, leveraging user feedback, and using minimalist tools like Notion for productivity. Pessagno emphasizes the importance of simplicity in product design and the freedom that comes with entrepreneurship.
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Fired to Successful Solopreneur
- Fernando Pessagno was fired shortly after a positive performance review, which pushed him to build his product full-time.
- He went from relying on a 9-to-5 job to becoming a solopreneur making $15,000/month working only four hours a day.
Niche Down for Market Success
- Niche down by serving a tiny portion of a huge market to compete with big companies.
- Aim to solve one specific problem well rather than build a bloated product with many features.
Validate with Simplicity and Speed
- Validate ideas by targeting already proven markets but offer a simpler, faster solution.
- Sell the value of saving users time rather than just design features.