Today, I’m joined by Amaka Ibeji, Privacy Engineer at Cruise where she designs and implements robust privacy programs and controls. In this episode, we discuss Amaka's passion for creating a culture of privacy and compliance within organizations and engineering teams. Amaka also hosts the PALS Parlor Podcast, where she speaks to business leaders and peers about privacy, AI governance, leadership, and security and explains technical concepts in a digestible way. The podcast aims to enable business leaders to do more with their data and provides a way for the community to share knowledge with one other.

In our conversation, we touch on her career trajectory from security engineer to privacy engineer and the intersection of cybersecurity, privacy engineering, and AI governance. We highlight the importance of early engagement with various technical teams to enable innovation while still achieving privacy compliance. Amaka also shares the privacy-enhancing technologies (PETs) that she is most excited about, and she recommends resources for those who want to learn more about strategic privacy engineering. Amaka emphasizes that privacy is a systemic, 'wicked problem' and offers her tips for understanding and approaching it.

Topics Covered:

• How Amaka's compliance-focused experience at Microsoft helped prepare her for her Privacy Engineering role at Cruise
• Where privacy overlaps with the development of AI 
• Advice for shifting privacy left to make privacy stretch beyond a compliance exercise
• What works well and what doesn't when building a 'Culture of Privacy'
• Privacy by Design approaches that make privacy & innovation a win-win rather than zero-sum game
• Privacy Engineering trends that Amaka sees; and, the PETs about which she's most excited
• Amaka's Privacy Engineering resource recommendations, including: 
  • Hoepman's "Privacy Design Strategies" book;
  • The LINDDUN Privacy Threat Modeling Framework; and
  • The PLOT4AI Framework
• "The PALS Parlor Podcast," focused on Privacy Engineering, AI Governance, Leadership, & Security
  • Why Amaka launched the podcast;
  • Her intended audience; and
  • Topics that she plans to cover this year
• The importance of collaboration; building a community of passionate privacy engineers, and addressing the systemic issue of privacy 

Guest Info & Resources:

• Follow Amaka on LinkedIn
• Listen to The PALS Parlor Podcast
• Read Jaap-Henk Hoepman's "Privacy Design Strategies (The Little Blue Book)"
• Read Jason Cronk's "Strategic Privacy by Design, 2nd Edition"
• Check out The LINDDUN Privacy Threat Modeling Framework
• Check out The Privacy Library of Threats for Artificial Intelligence (

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