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Origin of Rickrolling
- Eric Helwig played the first known audio-only bait-and-switch prank using Rick Astley's song on a local radio show.
- This prank predates and likely inspired the viral internet meme known as 'Rickrolling'.
Meme Evolution and Convergence
- The Rick roll meme evolved from earlier internet memes like the 'duck roll.'
- A mix of online culture moments converged to launch Rick Astley's song into internet fame.
Rickroll Peak in 2008
- 2008 was the peak of Rickrolling with viral appearances in political events and pop culture.
- Mainstream events propelled Rick Astley's song beyond niche meme status into broad cultural recognition.