The Daily Ketchup Building a Model Empire from my mom's HDB Flat with $800 (ft. Bonita Ma)
Sep 1, 2025
Bonita Ma, co-founder of Basic Models Management, shares her incredible journey from starting a modeling agency in her mom's HDB flat with just $800 to becoming a prominent figure in Singapore's fashion scene. She reveals the gritty realities of the modeling industry, discusses the emotional challenges of public scrutiny, and provides insights on navigating beauty standards amidst changing trends. With a fun banter, Bonita also dives into the latest gossip and hidden secrets of the modeling world, making for an engaging and entertaining conversation.
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Humble Start, Big Results
- Bonita started Basic Models from her mom's HDB flat with about $800 and never made a loss from day one.
- She built the agency after her director ran away and she took responsibility for the models and clients.
Package Models Before Pitching
- Train and package models before presenting them to clients instead of relying on raw scouting photos.
- Invest in grooming and portfolios so clients can visualise the model for campaigns.
Nature Dominates In Modelling
- Bonita estimates about 80% of modelling potential is innate (height, proportions) while the rest can be trained.
- Height remains a decisive factor for international runway opportunities.