68: How To Do Your Own Brand Audit (and why you need it!) with Sierra Janisse

Whatever product or service you're offering to the world, you want it to get noticed, to stand out from the rest. That's what this episode is going to help you to do.

Sierra Janisse is a brand, website, and funnel designer.

In this episode, you'll learn more than just how to do your own brand audit!

You'll also discover,

• no-cost DIY tips for polishing your brand,
• making your website more "hospitable" to potential clients,
• leveraging your website through 5 ways to boost client conversion (that DON'T require hiring a designer),
• actionable tips for email marketing and growing your list in the "age of inbox overwhelm,"
• and clear guidance on where to start with all the above!

What You'll Hear:

04:59 "Elementor," a long-time favourite

06:23 Balancing full-time teaching with a growing side hustle

07:43 The decision to leave teaching

08:32 The mistake Sierra made that cost her money

08:49 Offering free services to build your portfolio is fine….to a point

09:43 How to raise your rates

10:36 The feeling of getting paid from the first client

11:05 First contract hires - accountant and lawyer

13:16 The importance of clear, thorough contracts - it avoids "scope creep"

14:38 What "holistic" branding is

15:45 How to do your own "brand audit"

18:35 Overcoming decision fatigue

19:20 5 ways to boost client conversion…that don't require hiring a designer!!!

19:50 Your website should be making you money

20:06 What is your website goal? (yes, you need to have one!)

21:17 Have a call to action - and the best place to put it

22:04 Client/Website hospitality - how not to be annoying

23:33 When and how to use popups on your website

25:40 How and why to use the "3-step marketing method" on your website

27:15 Consider the traffic sources of your website

29:26 Breaking through email overwhelm - building your email list

30:59 What not to do in your emails

31:30 What (and how) to adjust if people are unsubscribing from your list

33:05 The value of storytelling in your emails…and guidance on how to do it

34:49 Where do I start??? It's not on improving your weaknesses

36:30 Sierra's best tip to inspire you to action

Takeaway

38:18 Life is happening now - not when the goal is achieved

39:06 The secret sauce of life

Joan's Online Masterclass to help you achieve your side hustle goals:

Turn Your Thoughts Into Wanted Things:

https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things

Connect with Sierra:

https://www.sierralindesign.com/

https://www.instagram.com/sierralindesign/

https://www.facebook.com/groups/sierralindesign

Connect with Joan:

https://www.instagram.com/joanposivy/

https://www.facebook.com/posivy/

https://www.sidehustlehero.com/about/

Be on the show!

https://www.sidehustlehero.com/guests/intake/