Big Technology Podcast Rivian's CEO on Elon's Influence, Affordable EVs, and The Grid's Risky Future — With RJ Scaringe
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Nov 20, 2024 
RJ Scaringe, CEO of Rivian, shares insights on the future of electric vehicles and Rivian's unique position within it. He discusses Elon Musk's influence on the market and emphasizes the necessity for affordable EVs. The conversation covers Rivian's strategic partnerships, including one with VW, and the challenges of achieving profitability. Scaringe also addresses the importance of transitioning the energy grid to renewable sources, the role of plug-in hybrids, and the impact of international competitors like China in making EVs more accessible.
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EV Politicization
- RJ Scaringe finds the politicization of EVs surprising, but sees Elon Musk's involvement with the Trump administration as potentially helpful.
- He believes having pro-EV figures on both sides of the aisle is important for the industry's growth.
Promoting EV Adoption
- Focus on policies that promote consumer choice and multiple EV manufacturers.
- Utilize both incentives (like tax credits) and penalties (like emissions fines) to drive EV adoption.
Rivian's Identity
- Rivian's brand identity focuses on being inclusive and inviting people into electrification.
- They aim to appeal to a broad audience, transcending political or demographic divides.