In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.

Topics Covered:

Why experimentation needs internal allies
How to communicate value beyond test results
The "force field" method for mapping influence
Why customer insights matter just as much as revenue
Breaking out of the digital silo
Tips for aligning with other teams’ goals

Key Quote:

“If you don’t shout, they won’t know you exist.”

Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/

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