The Newsletter Niche for Freelancers

Let’s be real—promoting yourself can feel like a microfiber cloth snagging on dry skin. Ick. We’re editors, not salespeople! But fear not, because in this episode, I speak with marketing guru, and work and life coach, Colleen Newvine, all about how to feel more authentic and less cringey when it comes to self-promotion.

Colleen’s approach to marketing makes you feel at ease, that promoting your brand is less selling and more serving, offering helpful and valuable services to those who need it. She soothes your worries and gives you comfort that you can do it! Colleen gives us all a push in the right direction and gives guidance for embracing imperfection when tackling the digital marketing world, whether you’re a freelance editor or small business owner.

Key Takeaways

·      Answers why so many people feel “gross” when selling their services

·      Teaches you how to reframe the intention behind self-promotion

·      Shares tips to be less “salesy” and more authentic

·      Unpacks how to get started on your marketing journey, focusing on the basics

·      Gives you the pep talk you need to get started on marketing your brand

Colleen Newvine is a reporter and editor turned marketer and coach, providing marketing consulting for small organizations and self-employed people, and is a certified life and career coach. Her focus is on helping small organizations and self-employed professionals with marketing consulting services, where she gets to work one-on-one with the owners.

Check out her website: ColleenNewvine.com

Follow Colleen on Instagram: @colleennewvine

Find her on LinkedIn: https://www.linkedin.com/in/colleennewvine/

📖 Buy her book: Your Mini Sabbatical

Resources Mentioned:

·      Chris Brogan’s marketing newsletter: https://chrisbrogan.com/#newsletter

·      Bréne Brown on “feeling wobbly”: https://brenebrown.com/podcast/brene-on-strong-backs-soft-fronts-and-wild-hearts/

·      Designing Your Life by Bill Burnett and Dave Evans: https://a.co/d/18DbzRE

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