145: Putting Spatial Analytics Back on the Map with Location Intelligence!
Nov 8, 2023
auto_awesome
Sales engineer Samantha Hughes and product manager Jeffrey Van Rees discuss the power of Alteryx Location Intelligence in enabling spatial analytics and access to third-party data. They highlight the advantages of analyzing spatial data in the cloud, exciting developments in location intelligence and facial data analysis, enriching data with census information, and exploring the power of location intelligence in spatial analysis.
Altrucks Location Intelligence aims to lower the barriers to entry for geospatial analytics and provide a frictionless experience for accessing third-party data.
Location Intelligence offers various features for spatial analysis, including importing data from different sources and performing advanced spatial analyses.
Deep dives
Advantages of Analyzing Spatial Data in the Cloud
Location Intelligence by Altrucks is a cloud-first, self-service, and unified enterprise-grade product that allows organizations to analyze spatial data in the cloud. With the cloud computing platform, users can access their data and analysis tools from anywhere, making it convenient for remote workers or teams spread out geographically. The growth of the industry and the increasing complexity of spatial data have driven the development of Location Intelligence, which focuses on scalability and ease of use. The goal is to lower the barriers to entry for geospatial analytics and provide a frictionless experience for accessing third-party data.
Features and Use Cases of Altrucks Location Intelligence
Altrucks Location Intelligence offers various features and use cases for spatial analysis. Users can import data from different sources like CSV files, Snowflake tables, or spatial files such as geo parquet, shape files, and Google Earth KML files. The latest feature is address geocoding, powered by a partnership with TomTom, which provides global coverage for geocoding addresses. Once the data is imported, users can explore it using an interactive map, create thematic choropleth maps or bubble maps, and perform advanced spatial analyses such as data aggregation and trade area analysis. Location Intelligence is particularly useful for location analytics, helping businesses understand their data, identify patterns, and make informed decisions.
Exciting Developments and Future Plans for Location Intelligence
Altrucks is continuously working on expanding the capabilities of Location Intelligence. They are integrating with TomTom to offer more features such as time-based trade areas, point-to-point routing, and distance-based analysis. Additionally, they are bringing popular spatial functionality from their desktop product to Location Intelligence, including fine-nearest and spatial match. Altrucks is also planning to incorporate census data enrichment, allowing users to gain more localized context and make smarter business decisions. By focusing on user experience, performance, and data accessibility, Altrucks aims to make spatial analytics more accessible and engaging for users.
Location, location, location! Spatial analytics is carving the way for business across the world. Luckily, Alteryx Location Intelligence has your back by lowering the barrier of entry to geospatial analytics and access to things like access to third-party data. Data is as frictionless and easy as possible to use for anyone! Listen in to hear sales engineer Samantha Hughes and product manager Jeffrey Van Rees take a deep dive into what makes Location Intelligence so special.
This episode was produced by Megan Bowers, Mike Cusic, and Matt Rotundo. Special thanks to Andy Uttley for the theme music and Mike Cusic for the for our album artwork.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode