If all the noise in the popular media and online is anything to go by, differences between various generations including Gen Z, Gen X, Boomers and so on are not just real but are something that leaders and organisations need to take seriously in order to ensure their effectiveness into the future. But is that really the case? Is there really a scientific basis to support arguments and assertions about generational differences and their impact on organisations?

To explore these questions, I am delighted to welcome to Brain for Business Professor David Costanza.

David Costanza is a professor at the University of Virginia’s McIntire School of Commerce.

About our guest...

Professor Costanza’s research focuses on generational differences; adaptive leadership; high potential; organizational culture, decline, and death; as well as statistics and research methods. He has published in Journal of Business and Psychology; Journal of Vocational Behavior; Personnel Psychology; and Work, Aging and Retirement. He has authored for Slate and has been interviewed by The Washington Post, The Wall Street Journal, Financial Times, TIME magazine, VOX, and Yahoo! Finance. He is a member of the Society for Industrial and Organizational Psychology and the Academy of Management and serves on the editorial boards of Journal of Business and Psychology and Work, Aging and Retirement.

The 2023 article from the journal Acta Psychologica – Are generations a useful concept? – can be accessed here: https://www.sciencedirect.com/science/article/pii/S0001691823002354
The Slate article referred to – Can We Please Stop Talking About Generations as if They Are a Thing? – to is available here: https://slate.com/technology/2018/04/the-evidence-behind-generations-is-lacking.html

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Series 3, Episode 5: Are generations a useful concept? With Professor David Costanza, University of Virginia