What do you need to do to build trust as an authority?
Talking Points
- Charlie Green’s mathematical equation for determining trustworthiness
- Getting feedback about what you need to work on
- How your website or marketing materials could reveal gaps in credibility
- Seeing your credibility indicators through the eyes of your ideal client
- Demeanor as a credibility factor
- Making and keeping promises
- Consistency
- Being on time
- Intimacy
- Making yourself vulnerable
- Building intimacy by asking questions
- Taking the low-status role
- How to look for self-orientation on your website
Quotable Quotes
“The easy box to draw is what the world sees as credibility.” –RM
“I’ve had people tell me a bunch of times that my demeanor is what convinced them.” –JS
“In a service business there’s a whole lot of collaboration with your clients.” –JS
“One way to build intimacy is to ask questions – about them. And listen to the answers.” –RM