Good Content with Shannon McKinstrie Start a New Instagram Account From Scratch (or Refresh Your Current One)
Today we’re diving into something that so many of you have been asking for, how to start (or refresh!) your Instagram from scratch, without all the second guessing. Whether you’re brand new to the platform or you’ve been around a while and just need an account audit, I have tons of practical tips and golden nuggets to help you take the guesswork out of establishing a strong Instagram presence. We’ll walk through everything from the three lines every Instagram bio needs, to what your pinned posts should look like, and how to make your profile truly stand out. Plus, I’ll share some tricks for making engagement work for you right from the start, so you can stop stressing and start building a community that feels like your own little village.
In this episode we’ll be covering:
- How to start and optimize a new or existing Instagram account for business.
- Auditing your Instagram profile, bio, and pinned posts regularly to keep it fresh and up to date.
- Clarifying your unique value and why people would follow or buy from you.
- Tips for writing high-impact Instagram bios and leveraging the name field with keywords.
- Choosing the right profile photo for brands and individuals.
- Why your first three pinned posts are so important and how to choose them.
- Leveraging engagement, following others, and using Instagram Stories to build authentic connections.
Related episodes:
- Episode 010: Turning Testimonials into Engaging Content for More Sales
- Episode 023: Create Content That Pops by Knowing Why People Want to Buy
- Episode 053: Use Customer Insights to Create Reels That Attract and Convert
- Episode 068: Pin-Worthy Instagram Posts That Make Your Audience Feel Right at Home
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