Orbit - A home for creators
An unfiltered conversation with Ben Kaluza
Jul 1, 2024
Ben Kaluza, a creator known for sharing tools that help creators, discusses what makes a good video, building an audience, and the opportunities that arise from it. The conversation covers transitioning between platforms, unique selling propositions for creator tools, content creation strategies, brand deals, managing ad demand, and the importance of perseverance in content creation.
43:01
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Quick takeaways
- Understanding audience and content is vital for engaging videos.
- Choosing brand deals strategically is crucial for content creators.
Deep dives
Creating Engaging Content and Building an Audience
To create engaging content, focusing on understanding one's content and audience is vital. Examples show the importance of knowing what makes a video successful by considering hooks, pacing, tone, and camera presence. Managing platforms like Instagram and TikTok, creating different formats, and maintaining consistency are key for audience engagement and growth.
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